When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions.

- Ginni Rometty

Stakeholder Management

The Effective Stakeholder Management short course will equip you with the knowledge and capacity to correctly identify and analyse stakeholders, evaluate and prioritise vested interests, and manage relevant relationships. Given the increasing awareness and value of different publics, the knowledge that you will acquire through this course would lend itself to the maximisation of results – and minimisation of problems – in your quest for creating a sustainable organisational endeavour.


The course covers the following topics:

  •  Definition of the universe of stakeholders

  •  Identification and categorization of stakeholders

  •  The role of management in the stakeholder environment

  •  Evaluation and prioritization of interests

  •  Determination of relevance of stakeholders

  •  Stakeholder participation and engagement

  •  Negotiation amongst Stake holders